Women’s division
We understand the ladies’ world!
Marketing That Speaks to Women, And Inspires Action.
No matter what type of product or service you sell, we create tailored marketing strategies that help you connect with women and reach your goals.
We help companies build authentic, data-driven, and emotionally resonant campaigns that turn women buyers into loyal brand advocates.
Our main service:
Marketing analysis and consulting. The Architecture!
Behind every purchase, there’s a story, and women’s stories are powerful. Our Marketing Analysis & Consulting service helps your brand truly understand and honor the voices of women.
We dive deep into her world, exploring values, aspirations, and challenges, so your campaigns don’t just sell, they resonate. By blending data with empathy, We uncover the insights that allow your brand to build meaningful lasting connections with women consumers.
What you gain:
Authentic insights into women’s needs, values, and decision-making
Clarity on how your brand can inspire trust and loyalty
Recommendations that align your strategy with women’s real-life experiences
A blueprint for campaigns that feel personal, empowering, and unforgettable
A clear assessment of your current marketing performance
Insights into women’s purchasing behaviors and preferences
Targeted strategies to improve ROI and engagement
A competitive roadmap for long-term growth in the women’s market
Other services:
Every brand is unique, so are the strategies needed to reach women effectively. Beyond our core offerings, we provide tailor-made marketing services powered by a network of talented specialists in digital, creative, and strategic marketing.
Whether you need a one-time project or ongoing support, we match your brand with the right experts to bring your vision to life.
The Gap
A classic that never gets old. This clip from the movie What Women Want is a perfect example of what connection and empathy mean in our consulting services.
50 seconds, less than a minute, is the time frame where this ad campaign connects with the female audience. Let us understand the core of your business and transform your message into a deep branding connection with your audience.
We combine deep market research, fresh creative, and a women-first lens to craft campaigns that feel authentic and perform in the real world.
THE GAP:
There are great products and services focused on women that have yet to reach their full potential. We are here to close that gap.
Why Women’s Market?
Women Drive the Majority of Consumer Spending
Women influence 70-80% of all consumer purchasing decisions, a figure that includes both direct buying power and indirect influence such as vetoes or recommendations. In the U.S., women account for a staggering 85% of consumer purchases, ranging from cars and healthcare to everyday products. Globally, women are responsible for $20 trillion in annual consumer spending. That number is expected to grow.
Women Make Core Household Decisions
91% of new home buying decisions, 92% of vacations, and over 60% of automotive and electronics purchases are influenced, or outright decided, by women. In the U.S., more than 85% of household purchasing decisions are made by women. 93% of food purchases and a large share of healthcare-related decisions also fall under women’s influence.
Future Growth is Poised in Her Hands
Women currently manage $31.8 trillion in global spending and are expected to control 75% of discretionary spending worldwide within the next 5 years. In the U.S., 59% of women say they are the primary breadwinners, highlighting their growing economic power.
Under-Served by Current Offerings, a Real Business Opportunity
A global BCG X consumer survey found that many women believe existing products in consumer goods, healthcare, and financial services don’t meet their real needs. This signals a gap in the market. Brands that truly understand women, not just by targeting them, but by designing for them, can capture enormous, largely untapped opportunity.
Women Are Savvy, Value-Driven, and Discerning Consumers
63% of women are cautious spenders, more so than men (46%). They’re willing to switch brands to save money. In finance, women are becoming more confident and proactive: 60% make their own financial decisions, with many seeking education and long-term planning. This indicates that campaigns targeting women must be both smart and considerate, focused on value, trust, and relevance.
Real-world Trends Highlight the Strategic Importance
In luxury real estate, women, especially single homeowners, are rising as key players. Women influence 94.5% of home purchase decisions, and many under-35 women now own luxury properties. These trends demonstrate a broader shift: women aren’t just consumers, they’re investors, homeowners, and financial influencers.