WORKSHOP FOR ATTORNEYS & LEGAL STAFF.
How to Compete with ChatGPT: A Client & Consumer, Psychology Perspective. Turning ChatGPT to Your favor When Clients Use It.
Selling Legal Services to Millennials and Gen Z: Strategies for a New Generation of Clients.
*This is an in-person event. JULY 09 2026
Register today!
Register today!
Where!
Context:
Nowadays, clients rely more on ChatGPT and other AI tools to receive legal advice rather than consulting a professional attorney and paying attorney fees. Some clients consult ChatGPT and other AI tools during the legal process and confront attorneys about their practices.
Millennials and Generation Z now represent the majority of today’s consumers, purchasing power, driving market demand; however, they differ significantly in their preferences and decision-making behaviors when hiring services.
Why Should You and Your Staff Attend?
All staff members in law firms are a crucial part of the business, and understanding consumer behavior is essential to delivering successful services.
And of course, as an attorney working directly with clients, it’s strategic to understand the human and psychology component behind why clients hire your legal services.
Workshop content:
What You’ll Walk Away after attending this event.
Competing with ChatGPT and others AI.
What is the consumer psychology behind every single consultation on ChatGPT.
Learning: A premium legal service consultation cannot be compared to any AI technology, including ChatGPT.
So, in practice: How to compete with ChatGPT? If clients consult over there and trust the responses on ChatGPT.
How to handle clients when previously they consult with ChatGPT before visit my office or while its the legal process its underway.
How to convince those clients who use ChatGPT to hire my services! Yes, turn as advantage the fact they are using ChatGTP, and not like a disadvantage?
Being trusted by Millennials and Gen Z clients.
Nowadays, Generation Z has more purchasing power and greater freedom to make decisions. They are already buying their first properties, making their first investments, and looking toward the future with ambition. How can you get this generation in your pocket and position your legal services as the best option?
Millennials already make mistakes when buying products and hiring services, and they learn from those experiences. How can you earn their trust and position yourself as the right choice for legal services?
You might think you can use the same approach for both generations, but in practice they are different. In this seminar, you’ll learn and understand the fundamentals of both. The psychology behind these generations.
Agenda:
Place: Intercontinental hotel Miami. Address: 100 Chopin Plaza, Miami, FL 33131 Room: Flagler
Date: July 09 2026
8:30 am Check in, welcoming, coffee and networking.
9 am Introduction
9:10 am Turning ChatGPT into advantage.
9:55 am Selling to Millennials and Gen Z.
10:40 am Q&A and seminar or event close.
10:55 am Open consultation and networking in the Lobby/Bar area.
11:45 Event officially close.
Workshop presented by
Alexander Lara
Alexander is an entrepreneur, business strategist, and specialist in consumer behavior and market psychology, with over 20 years of experience helping professionals adapt to evolving client expectations and decision-making patterns.
As Founder and CEO of Cloud Team FL and Media Backstage, Alexander works at the intersection of business development, human behavior, and strategic partnerships, helping organizations better understand how clients think, choose, and engage in today’s market.
In an environment where tools like ChatGPT are reshaping how clients access information and evaluate professional services, Alexander offers a clear and practical perspective. He helps attorneys understand the psychology behind increasingly informed clients, turning these shifts into opportunities rather than obstacles.
Through his workshop, Alexander delivers insightful and actionable strategies to help legal professionals strengthen trust, refine their positioning, and effectively connect with Millennials and Gen Z in a digital-first world.
Currently he’s working with investors and companies to identify and execute growth opportunities through consumer behavior insights, market analysis, and strategic partnerships. Focused on advising investments in U.S. local markets, particularly retail, hospitality, and real estate, while optimizing performance through human capital, simplifying operational complexity, and aligning stakeholders for efficient, results-driven execution.
Please click here to review the cases he is leading.
Alexander has experience teaching in different corporate organizations.
Register today!
Register today!
INVESTMENT
$100 per attorney
$70 per paralegal, legal assistant, or support staff.
This is a focused, group discussion. Registration requires completing the full application and payment to confirm your seat.
Money-back guarantee.
If you attend the session and feel it was not valuable to your practice, you may request a full refund through the system within 24 hours. No questions asked.
Frequently Asked Questions
Why isn’t this workshop free? Why do we have to pay for it?
Who doesn’t like free stuff, right? But many free seminars, workshops, and business events are designed primarily to sell something else, another course, program, coaching package, membership, or service. Basically, the free entrance is part of an upsell funnel event.
This workshop is not a funnel event.
The purpose of this event is for attendees to learn, understand the topics presented, and leave with practical strategies they can begin implementing in their business immediately. There is no hidden sales pitch or upsell attached to the event The goal is simple: provide valuable, actionable information in a professional environment where every attendee leaves with meaningful insights and a clear easy action plan. Following the event, there will also be a virtual follow-up meeting to review key topics discussed during the workshop and answer additional questions attendees may have during implementation.
How does the money-back guarantee work?
If, after attending the event, you genuinely feel the workshop did not provide value, you may request a refund within 24 hours of the event. Refund requests can be submitted through the system, no questions asked.
What makes this workshop different from other attorney marketing events?
Many attorney events focus heavily on marketing concepts, complicated theories, or the pitch idea of how to convert your firm into a millionaire firm or increase revenue into the millions — which you probably see every single day on social media and across the internet.
This workshop is designed differently. The focus is to respond to the questions you face every day in your practice: How can you turn ChatGPT in your favor? How do you handle clients using ChatGPT as a source of legal consulting? How do you sell legal services to Millennials and Gen Z?
With a real-world psychological baseline, you will understand the consumer behavior underneath every client and why they buy products and hire services. As a result, you will increase the number of clients contracting your legal services. There is no way to increase the number of legal cases in your portfolio if you don’t understand your clients.
Attendees will leave with practical knowledge, a clearer understanding of modern client acquisition strategies, and actionable ideas they can adapt to their own firm or practice area.
This event is brought by:
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